C R E A T E

To create is a process. A process the begins with an idea that is inspired by something or someone or for some reason. 

To create is a risk. A risk that requires the creator to either keep a thought locked in the chambers of the brain or risk letting this idea out into the wild of this world. 

To create is to be vulnerable. To be open, to being seen, noticed, criticized,  unsafe, not for the faint of heart, soul, or mind. 

To create is to innovate. Innovation is action, ownership, movement. With innovation comes change. 

To create is to fail. To fail means we are in movement, forward or backward? That’s a perspective. We must fail to continue to move, to learn, to access, to reassess. 

To create is to grow. Growth is remaining curious, open to the possibilities. To grow is to change, to challenge, to ask the difficult questions, to seek the tough answers. 

Create is Creative Tides. A process that requires risk. A risk that requires vulnerability. Vulnerability leaves us open to innovation. As we innovate we will fail and as we fail may we grow. The rise and the fall of the tides is like a creator in motion.